Case Study: Baghera's Digital Transformation with Millimetric

published on 27 May 2023

Introduction

Baghera, a renowned French manufacturer of children's push toy cars, partnered with Millimetric.ai to overhaul its digital presence, design a new Shopify storefront, and establish a comprehensive SEO and PPC strategy along with social paid channels. This collaboration had a transformative impact on Baghera's online sales, resulting in a doubling of sales within a year.

The Challenge

Despite Baghera's strong reputation and quality products, their online sales were not reflective of their potential. The company faced challenges with their website design, lacking a comprehensive SEO strategy and efficient use of PPC and social media advertising. As a result, they were not reaching their target audience effectively, and online sales remained stagnant.

The Solution

Recognizing the challenges faced by Baghera, Millimetric.ai deployed a multifaceted approach to tackle these issues:

  1. Shopify Storefront Design: Millimetric.ai redesigned Baghera's Shopify store to provide a seamless and user-friendly experience. The design focused on showcasing the high quality and unique designs of the push toy cars, making navigation intuitive and the purchasing process straightforward.
  2. SEO Strategy: Millimetric.ai implemented an SEO strategy to improve Baghera's online visibility and organic traffic. This strategy involved keyword optimization, improving site speed, enhancing mobile-friendliness, and optimizing on-page and off-page SEO factors.
  3. PPC Strategy: Millimetric.ai devised a data-driven PPC strategy to target potential customers more effectively. By creating compelling ad copies and leveraging the power of analytics for campaign optimization, they ensured better use of Baghera's advertising budget.
  4. Social Paid Channels: Recognizing the potential of social media platforms for Baghera's target audience, Millimetric.ai set up and optimized paid advertising on key social platforms, further increasing Baghera's online reach.

The Outcome

The results of this collaboration were impressive. Baghera's revamped Shopify store saw an increase in visitor engagement, and the improved SEO strategy led to an upsurge in organic traffic. The optimized PPC strategy and social media advertising channels significantly expanded Baghera's online reach, attracting more potential customers to their website.

Most importantly, within a year of implementing these changes, Baghera's online sales doubled, reflecting the impact of Millimetric.ai's comprehensive approach. This case serves as an example of how a well-executed digital strategy can transform a company's online presence and significantly increase sales. It further underscores Millimetric.ai's capabilities in delivering effective e-commerce and digital marketing solutions.

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